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Summary of “Building Social Credibility” Part II

Summary of “Building Social Credibility” Part II

Presented by Rob Peters, CEO of Standard of Trust

Summarized By Alex Jarett

This is the second and final part of the summary of Rob Peters presentation on Social Credibility he presented to both our Technology Innovation institute and our Technology Marketing Institute communities. Rob is the CEO of Standard of Trust, and author of  “Standard of Trust Leadership: Transforming Business Cultures Through Purpose, Performance, and Relationship Capital.”

In the first half of the presentation, Rob did a terrific job of explaining why Relationships have become the NEW capital of wealth. Social Media, Rob shows has made it so all of us have a perceived image and that we all have an opportunity to present ourselves to the community through social media. The new model of communication is a NETWORK model. Each of us can reach anyone and anyone can learn about us and make a decision about who we are before they meet us, so this perception of who we are is very important. Rob calls this perception the Digital Reality and asks what your Digital Presence is? Are you trustworthy? Because people buy from people they trust. And Rob pointed out that everyone has a different range of trust in the Digital World from Identity to Inspire. At the top level is the people in the Network who inspire and serve the network of people.

Here’s what Rob covered in the Second Half of the Presentation, which shifted from Theory to a more practical, tips view. To make this summary easy to scan and read, I’ll summarize his tips in numbered order:

  1. Which sites to make sure you are on (Here’s a clue, LinkedIn is the first)
  • LinkedIn is the number one social media site you should use for the Technology Market. 9 out of 10 executives are using LinkedIn, according to Rob. This is huge.
  • Twitter is very active now for CEOs
  1. Some practical tips to follow for your LI profile and other basics
  • The foundation is your LinkedIn Profile. If you don’t have a great picture, get one. Photos are VERY important and you should use a professional photo consistent with your image.
  • Your title is very important.
  • Your summary. Rob is a big believer that the LinkedIn summary should be first person, and show your personality. Who are you, what are you passionate about? Rob believes to establish trust, you should look more human.
  • Show your honors and recommendations.
  • Instead of picking a limited number of relationships (100 – 150), then interact with people when your passions, interests align! You could manage many more relationships this way.
  • Connect with People from Work.
  • Reach out to people that are 2, 3rd or 4th connections!
  • Ask for introduction and connect with these people on a constant basis!
  • Learn how and use LinkedIn Groups

 

  1. Relationship strategies
    • Instead of picking a limited number of relationships (100 – 150), then interact with people when your passions, interests align! You could manage many more relationships this way.   This is a great tip!
    • Connect with People from Work, customers, other contacts.
    • Reach out to people that are 2, 3rd or 4th connections of your contacts!
    • Ask for introduction and connect with these people on a constant basis!
    • Learn how and use LinkedIn Groups
  2. Twitter Overview and why you need to be on it now
  • Twitter is a live feed, a live conversation. It is growing and many senior executives are here. You can use Twitter to listen, and to interact.
  • Rob recommends you make sure your twitter background and picture are strong and that you get more active in it.
  • Learn how to create and use Hashtags.
  • Create Lists within Twitter, this is a great way of creating and filtering different channels.
  1. Tools to help with Twitter and LinkedIn
  • Rob recommends that you use tools like Tweetdeck.
  • Use Tweetdeck and the twitter stream to watch different channels at once and see what people are saying.
  • Rob shows that you can go general on twitter, then create lists, and monitor and interact with the people you choose and the topics you use.

Next Steps:

Finally Rob presented a nice chart on how to make your social journey. At the first level, create your consistent identity across the different platforms. Then use Social Media to watch, and then start to engage. As you grow, and publish you’ll start to influence.

Rob gave us a great presentation combining high level theory and thinking on the importance of getting into the Social Media game with practical strategies on how to start leveraging and growing your social media presence. Thanks Rob!

  1. Want to see the whole presentation? We’ve posted it here.
  2. Want to follow Rob on LinkedIN? Go here https://www.linkedin.com/in/robpeters1 He posts on LinkedIn regularly as well as the ability to get his book.
Updated: June 12, 2015 — 2:02 pm

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